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Littlest Pet Shop VIPs boutique arrives

Looks like Webkinz is facing some tough competition. Hasbro’s Littlest Pet Shop, a line of large-eyed, cuddly-faced toy animals, has recently launched its newest feature: Virtual Interactive Pets, or VIPs. Purchasing one of these plush toys (they run about $15 each) will give its owner access to an online world of games, challenges and prizes. In case your tykes aren’t yet familiar with the newest kid-friendly networking site, this eight-day boutique in Midtown Manhattan should quickly spur on yet another collecting boom. Besides pick out a new companion, little visitors can participate in events and games and exchange so-called “Kibble” currency for prizes. Computer stations will also be set up for lucky new pet owners to try out the game.

Thu18-Sat 20 9am-9pm, Sun 21 9am-7pm, Thu 25-Sat 27 9am-9pm, Sun 28 9am-7pm. 587 Fifth Avenue between 47th and 48th Sts (hasbro.com/littlestpetshop). Subway: B,D,F,V to 47th-50th Sts—Rockefeller Center.

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