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This formerly nameless Manhattan neighborhood north of Madison Square Park, between 26th and 30th, and Park Ave and Broadway, was once largely ignored due to its wholesale feel and shops full of counterfeit perfume. Since the arrival of the Ace Hotel, the NoMad Hotel, Eataly and Eleven Madison Park, it has flourished into a hip neighborhood, within walking distance to art galleries in Chelsea, NYC, and Gramercy where trendy downtown types flock for its thriving foodie scene (home to some of the best Manhattan restaurants) and opulent hotel bars fit for faux bohemians with a trust fund.
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