MoMA is opening a grocery store where absolutely nothing is edible—and that’s the point. Launching on January 7, 2026, MoMA Mart is a limited-time pop-up from the MoMA Design Store that turns the mundane task of grocery shopping into a visual prank. Shelves are stocked not with snacks, but with objects that look like food at first glance and then reveal themselves as lamps, clocks, candles, stools and sculptural décor.
MoMA Mart will run from January 7 through March 29 at both MoMA Design Store locations—SoHo (81 Spring Street) and Midtown (44 West 53rd Street)—and will also be featured online, where people will be able to shop for the various items. Consider it grocery shopping for people who already have snacks—and could use a tomato lamp instead.




















