Fujifilm, the long-standing Japanese brand best known for its range of photography products, tech developments, and electronics, is spreading the love of the visual medium with the opening of the Fujifilm House of Photography, a new immersive space in Hong Kong dedicated to all things photography! Spanning more than 3,000 sq ft, this ‘experience centre’ at The Mills in Tsuen Wan is their third House of Photography in the world, following locations in London and Sydney, with the space designed as a celebration of photography culture.
Professionals, amateurs, and budding hobbyists alike are invited to check out this expansive hub and explore five different zones. Do some hands-on testing of Fujifilm cameras at the GFX/X Camera Trial zone, discover Fujifilm’s line of Instax instant cameras in the Share Joy with Instax area, and learn photography tips and tricks from Fujifilm experts in the School zone! Visitors can also browse merchandise, souvenirs, and home decor that can be customised with your own photography, and use the Professional Studio & Selfie Studio to snap those glam portraits you’ve always wanted as keepsakes.
What’s interesting is that Fujifilm House of Photography combines an experience centre, a concept store, and a retail space all in one, providing a one-stop-shop for snap-happy camera lovers to engage with the art of photography, discover interactive, photography-focused installations, and be part of a vibrant, creative community. Maybe a visit will inspire you to dust off your camera and shoot again, or encourage you to pick up photography as a new hobby!
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