Among the toy keychains that have taken over hearts and social media feeds recently, Crybaby has always been a particularly cute brand, with endearing characters that are instantly recognisable from the tears on their faces. This summer, these weeping cuties are taking over Festival Walk in Kowloon Tong with multiple giant installations.
Themed after a playground, eight oversized blind box characters from Crybaby’s Crying For Love series are dotted around the main atrium of the mall for fans to admire and take photos with. The centrepiece is the giant Love You Cherry Much figures, sitting side by side in their cherry outfits above a red-and-white ball pit. Other cute installations include the angel and devil Kiss Kiss characters pouting towards each other in a smooch, a Stupid Cupid heart-shaped swing set, and a translucent red box housing a Heart Broken Crybaby.
It’s not all just photo ops, as Pop Mart also brings a pop-up store to this event, with plenty of goodies to keep all collectors and shoppers satisfied. Aside from products from the Crying For Love series – like the gift box containing the angel and heart plushies, an adorable straw cup, and vinyl plush hanging dolls – this pop-up also stocks Crybaby’s other lines, such as the animal-themed Wild but Cutie series, the tutu-wearing Shiny Shiny series, their Powerpuff Girls collab, as well as scented candles and fragrances. If there’s an out-of-stock product on the Pop Mart website you have your eye on, it’s worth checking out this event to try your luck.
There will also be plenty of other merch from Pop Mart’s most popular characters, including Molly, Dimoo, Pucky, and more (no Labubus, though). Don’t leave without snapping some selfies at the Crybaby photo booth with Crying For Love photo frames. During the pop-up event, visitors can also register as My Festival members for free and use their bonus points to redeem Crybaby stickers or a Crybaby Playground single-use film camera.
Crybaby Playground will be at Festival Walk from July 25 to August 31.
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