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Iconic Japanese lifestyle brand Loft is officially making its grand return to Hong Kong! After a 15-year absence from the city, the retail giant is set to open a year-long pop-up at MOKO in Mong Kok towards the end of August.
A little bit of background for those of you who don’t know: Loft first came about in 1987 as an annex concept to Shibuya’s Seibu Department Store, pioneering a retail concept that prioritised curation over simple shelf-stocking. They quickly became a household name for their huge selection of everyday goods, ranging from sleek homeware to design-led oddities. That said, they’re easily most beloved by stationery enthusiasts, who routinely lose their minds over the endless array of cute paper goods and quirky items that nobody actually needs but will inevitably buy. The formula clearly worked, given that they now operate 183 stores across Japan.
As for Hong Kong, Loft first debuted 36 years ago, opening at Pacific Place in 1990 before eventually closing its doors in 2011. This time around, Yachi Group – the same folks responsible for bringing 3Coins to the city – is giving Loft another run, taking over a first-floor space at MOKO for a full 12 months.
The new store will feature five core categories. Cosmetics and skincare fans can look forward to Japanese beauty products, body care, and men’s grooming picks. Home decor enthusiasts will find table settings, diffusers, and incense sticks, while foodies can stock up on Japanese snacks, matcha, craft beers, and specialty seasonings. Stationery lovers are naturally well catered for with various paper goods, stickers, and notebooks, alongside seasonal gift items, IP character merchandise, blind boxes, and locally themed items.
While currently slated as a year-long pop-up, the group has hinted that a permanent stay could be on the cards if local shoppers turn out in force. Bright yellow hoardings have already gone up at the mall to mark the spot, complete with a QR code linking straight to the brand’s new Instagram page (@loft_hk_official) for those who wish to keep up with the latest updates. More details will trickle out as launch day gets closer, so stay tuned.
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