Young, affluent consumers are getting more conscious of the environmental and social impact of their purchases. With this growing trend, fashion industry retailers are paying more attention to environmental issues and their practices and coming up with ethical and sustainable retail products to adapt to the market.
To celebrate sustainable fashion and design, Joyce’s three Hong Kong stores will be featuring an exclusive selection of high-end brands and pieces that practice conscious luxury for the whole month of August. Designers who are participating in this project adopted surplus fabrics, overstock and last season pieces as raw materials to create and transform them into new, provocative, and opulent works. Brands and designers will include Gary Graham, a former theatrical costumier who uses historical techniques to craft heady, evocative collections; Greg Lauren, who started the 2020 GL Scraps initiative to transform virgin and deadstock fabrics into unique patched and hand-detailed pieces; and Byronesque, an editorial based shop for contemporary-vintage fashion.
A series of coats in antique tapestry by Gary Graham
Exclusive pieces made only for Joyce boutiques will include: customised, embellished, and reimagined classic pieces from Chanel, Hermès, and Burberry by Tiger In The Rain brand by Korean designer Jung-Sun Lee; a curated collection of music-culture and iconic pop tees from Not/Applicable's founder Natasha Advani; patchwork tees from Japanese upcycled fashion brand Elephant; and parachute nylon streetwear by East London-based brand Raeburn.
Patchwork tees from Japanese upcycled fashion brand, Elephant
Joyce’s podcast, Live Curiously, will also continue its second season this August with a series of panel discussions under the theme Live Connected covering topics about craft and the mission to future-proof creativity. Amsterdam-based designer, Duran Lantink, and female designer, Emily Bode, will be chatting with fashion industry veteran, Julie Gilhart, respectively, while British fashion designer, Christopher Raeburn, will be speaking to fashion writer, David Hellqvist – all in three separate podcasts that will take place in mid-August.
In addition, Joyce’s podcast series will showcase a panel discussion on the globally trending topic of CBD beauty with organic brand innovators Natureofthings, Saint Jane, and Treaty. The podcast is hosted by Aspen-based freelance journalist, Katie Shapiro, who is also known for being the world’s first marijuana-style writer for her works in The Cannabist, an award-winning online vertical from The Denver Post.
Pieces from these collections will be available at Joyce online shop and Joyce’s three Hong Kong stores New World Tower, Pacific Place, and Harbour City. Tune in to their podcast at Joyce Live Curiously. Elaine Soh