Kodak Apparel opens a time-limited concept store in Hong Kong

Oh, snap! Kodak Apparel, a South Korean clothing brand officially authorised by Eastman Kodak, has opened its first-ever Hong Kong pop-up store at Airside in Kai Tak. Spanning a massive 2,500 sq ft, the space is a vibrant, retro tribute to the aesthetic of Kodak and film photography, with the brand’s iconic yellow and red as colour accents. If you’ve ever used the hashtag #35mm then you need to visit this time-limited concept store for photo ops and their store opening offers.

What are some highlights of Kodak Apparel in Hong Kong?

Hong Kong’s Kodak Apparel store stocks a range of clothing, including the latest autumn/winter collection released at the same time as in Korea. Expect trendy t-shirts, sweaters, jackets, caps, bags, and more, all combining American vintage and Korean street flair. Apart from merch, the store has also taken much care in its design – from the Kodak light box camera at the tills and decorations on store mirrors, to the camera film-patterned pillars, everything looks like it could be a nice photo op.

Kodak Apparel’s store opening offers

To celebrate its store launch in Hong Kong, they’ve got a range of offers and experiences for customers to enjoy. Spend a certain amount to redeem or purchase little treats such as limited-edition stickers, keychains, shopping bags, and even the Kodak Charmera digital camera blind box that everyone was going crazy for a while back.

There are also three Korean-style photo booths to try out: the trendy ‘receipt print-out’ booth, the high-angle booth, and a booth with classic Kodak frames to choose from. Any customer who spends $500 instore and follows the official Instagram account (@kodak.style.hk) can redeem a set of Kodak stickers for free, and add $1 for a limited-edition shopping bag as well. An $800 purchase will get you a retro little light box keychain, and splashing out more will earn you gifts of increasingly higher value.

The Kodak Apparel concept store is located at Shop 102, 1/F, Airside, 2 Concorde Road, Kai Tak.

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