The Hong Kong government announced earlier this week that nine locations across the territories have been chosen to be developed into hotspots for tourism. This project will cater to new tourist behaviours, especially seen in mainland Chinese travellers who come to enjoy Hong Kong in a more economical manner and are spending less.
These new tourism projects include setting up regular themed bazaars in Victoria Park, conducting detailed tours of Kowloon City, and opening up the old Yau Ma Tei police station for visits. Ubiquitous Hong Kong sauce makers Lee Kum Kee and Pat Chun, the Kee Wah bakery, and the yoghurt drink brand Yakult will each hold tours of their facilities. There will also be a focus on eco-tourism centred around the nature that can be found in Hong Kong, with offerings on our ‘Four Peaks’ – The Peak, Lantau Peak, Sai Kung Hoi, and Tai Mo Shan.
This new tourism drive is expected to cost between $20 million to $30 million, and will launch gradually from this year. For example, the tours of local brands are slated to start in the third quarter of 2025, the Victoria Park bazaars to begin in the fourth quarter, while the ‘Four Peaks’ activations are targeting a launch for late next year. By the end of 2025, seven out of nine tourism projects should be implemented.
Which of these locations are you most excited to see become the new tourist hotspot?
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