Shake Shack tends to be synonymous with excess. Starting Monday, June 24, however, the burger chain wants you to shift your focus to the fight against hunger in Hong Kong.
The Great Hong Kong Shake Sale, running from June 24 until July 12, is a company-wide initiative supporting local non-profit Feeding Hong Kong. For donating $30 or more to the charity at either Shake Shack location – ifc or Pacific Place – you’ll get a voucher for a free hand-spun shake (valued at up to $48) that’s redeemable on your next visit. As part of the initiative, Shake Shack is introducing three new shake flavours, too: marshmallow chocolate chip, mocha cookies and cream, and chocolate brownie.
The milkshake is really just a perk, though. The real nourishment you’re getting in this exchange comes from supporting Feeding Hong Kong.
Consider this: each day, we send 3,600 tonnes of food to local landfills, and yet one in five people here lives under the poverty line. To help correct that imbalance, the non-profit collects high-quality surplus food from farms, manufacturers, distributors and retailers, and then redistributes it to over 100 registered charities that deliver it to the people who need it most. It’s a cost-effective, sustainable way to support the community. And while $30 might not seem like much, that amount can provide a meal to six people here.