Impossible Foods has launched a new initiative which will allow restaurants to resell stock of Impossible meat directly to customers. For the first time, Hong Kongers will be able to incorporate Impossible’s plant-based meat into their home cooking.
This is in support of Hong Kong’s restaurant industry, as it faces the challenges and impacts of the ongoing outbreak in the city. The initiative will provide restaurants with another revenue stream. This move has been proven successful in the past when Impossible Foods first launched it with their restaurant partners in the United States and Singapore and saw an 88 percent increase in total restaurant sales.
Sliders made with Impossible burger
“The Covid-19 crisis has been incredibly challenging globally for our partners in the restaurant industry,” says Nick Halla, international senior vice president at Impossible Foods. “We’re happy that we can roll out this initiative in HK and support our partners here,” he adds.
Spaghetti Meatballs made with Impossible meat