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[title]There are a few things the Brits do better than anyone: Sunday roasts, gastropubs and traditional Christmas merriment. Luckily, we’ll be able to experience some good old Christmas jolliness a little closer to home this year as Lee Tung Avenue plays host to a variety of festive attractions, including London’s world-famous Regent Street Christmas lights.
This year, Lee Tung Avenue’s 200m tree-lined boulevard is set to be even more photogenic as it’s graced with five festive figures from London’s Spirit of Christmas light installation. The Spirits, which are making their international debut in Hong Kong, can be seen casting their holiday magic over Wan Chai from now until the end of the year as part of an exhibition on modern British design.
Partnering with Hong Kong Design Centre, Lee Tung Avenue is the satellite street of the Business of Design Week (BODW) City Programme. The Spirit of Christmas installation is the kick-off of the series of BODW 2019, where England has been selected as the partner country and numerous British designers have been invited to showcase their works in Hong Kong. The Spirit of Christmas is one of the main projects under Hong Kong Winter Lights, an international promotion by the Hong Kong Tourism Board. It’s also the first-ever time that the renowned light installation from Regent Street is being showcased in Asia.
Lee Tung Avenue is also collaborating with Hong Kong Art Gallery Assocation and Avis Hong Kong for the first time to present the Art Car display. Shoppers on Lee Tung Avenue can pose with a car decorated by British designer Eleanor McColl, who took inspiration from architecture of Wan Chai.
In addition, Lee Tung Avenue is also collaborating with students from the University of the Arts London and Chamberlain Institute for The Wings by Students exhibition, which showcases interpretations of wings by the future generation of designers and artists.
Starting now, the mall’s ever-popular faux snow shows are back to give you all the romance of a white Christmas without any of the wind chill. Even the Grinchiest of faces won’t be able to resist a smile under the twinkling lights and snow flurries.
The festive fun amps up even more next month, when a special Christmas parade featuring dancers from the Jean M Wong School of Ballet will be held in the central piazza on December 9. Meanwhile, over weekends and public holidays, a “joyful food carriage” serves up drinks and snacks at the boulevard as cherubic carol singers serenade shoppers with holiday tunes.
If all that isn’t enough to entice you, any customer who spends more than $200 at up to two shops on the same day can enter Lee Tung Avenue’s massive Christmas lucky draw, where incredible prizes are up for grabs. The grand prize is a free trip to London with five-star accommodation (courtesy of Virgin Atlantic and The Langham London) for two, but there are more than 600 other goodies to be won, including taster cakes from Ms B’s Cakery, handbags and accessories from Coach, and more.
If you spend more than $1,500 on the same day, you’ll even get a special “wings of hope” coffee mug upon presenting your receipts at the customer service centre.
To sweeten the present-buying experience even more, the tenants of Lee Tung Avenue are offering special seasonal products – such as adorable reindeer ice creams and other festive treats – and discounts. If you prefer your purchases to be a little more philanthropic, you can pick up an $80 holiday card set from Save the Children’s website and join its weekend charity workshops at Lee Tung Avenue to raise donations for children in need. This year, Christmas truly is the season of giving and receiving.