Sydney Road is actually a whopping 24km in length, so to spare your feet and make your shopping experience as pleasurable and as productive as possible, we've narrowed down our list of the best shopping, particularly in the Brunswick neck of the woods.
If you're looking for further shopping adventures, check out our guide to the best of Chapel Street and, if your credit card has been whipped too extensively, our guide to cheap shopping in Melbourne.
The best shops on Sydney Road
Despite its 1970s inspired name, Tiny Dancer could not be much more current if it tried. The clothing and accessories on offer tend to change everytime you blink, and although it is currently having a bit of a neon knit, abstract print moment, it will probably be all faux fur and uneven hemlines by the time you read this.
NMBQ aka New Model Beauty Queen is a fashion boutique that doubles as a textile printing studio for local designers. The store's own label is available for purchase and their designs are about as extravagant as the name suggests. Think large prints on brightly coloured leggings, shirts and dresses.
If you're of the rockabilly persuasion, prepare to have your mind blown. Vicious Venus is here to satisfy all your corsetry, creeper and pin up girl fantasies. Specialising in vintage and old Hollywood inspired designs, this boutique will even tailor-make you a garment for the perfect fit.
Olive Grove is a design and retail co-op owned by nine local clothing, jewellery and textile designers. As the stock is all produced and sold in the store itself, it's not uncommon to see more of it being made as you peruse the racks on display. The fashion and homewares for sale are as many and varied as the designers themselves, so be sure to take a good look around.
For those of you about to poo hoo this recommendation due to the sheer number of Kinki Gerlinki stores in Melbourne, I have two words for you. Garage. Sale. Each year for one week, the Sydney Rd Kinki Gerlinki plays host to a sale of epic proportions – 90 percent off almost everything. This year the sale will run from 19-25 November, don't miss it!
The reigning sovereign of independent book stores, Brunswick Bound is packed with art, zines, jewellery, records and all things good in the world. Aside from the extensive collection of books for sale, the upstairs space is often used as a makeshift gallery for Melbourne artists.