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La Perla
Photograph: Courtesy La Perla

Best underwear and lingerie shops in Hong Kong

Look good and feel good everyday

Written by
Time Out Hong Kong
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Undergarment is the most intimate form of clothing, closer to your skin than anything else. Whether you’re looking for day-to-day comfort or flirty lingerie, take your pick between sexy, cute, or minimalistic from these brands in Hong Kong. 

RECOMMENDED: Pick up some beautiful blooms for your special someone at Hong Kong's best flower shops, or sweeten up their day with something from one of these chocolate shops in Hong Kong.

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  • Tsim Sha Tsui

Aerie is all about celebrating women of all shapes and sizes. With a mission to challenge the impossible standards of beauty in today’s fashion industry – and empower everyone to love their real selves – Aerie offers a huge range of undergarments that will make you feel as good as you look. Check out their seasonal collections like their new spring release featuring refreshing pieces loaded with floral patterns and cute ruffles. While you're at it, complete your OOTD with items from their apparel, activewear and swim collections too!

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  • Tsim Sha Tsui

Hongkongers love Japanese fashion, and Peach John is definitely a local favourite. Their underwear designs use laces, mesh, and floral prints that are both adorable and flirty. They make lingerie look so wholesome, and you can find anything that suits your style. 

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  • Central

Forget poorly made underclothing from fast fashion brands and get to know Sheer. The store specialises in over 40 designer labels which include Skin, Chantelle, For Love & Lemons, and La Perla. The brand’s tasteful styles range from everyday bras, sculpting underwear to bridal lingerie, corsetry, and undergarment accessories. Sheer also has in-store specialists and bespoke services to help you find the perfect fit, so make a reservation online if you’re intrigued.

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  • Causeway Bay

Founded in 1954 by Ada Masotti, La Perla is a renowned Italian luxury lingerie brand that combines rich Italian artisanal heritage with intricate craftsmanship. Take your pick from collections such as including Petit Macramé, Shapewear, Loungewear and the brand's signature Maison collection, which has been handmade with the finest pure silk from Como by skilled artisans for more than 25 years. 

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  • Causeway Bay

Formerly known as Regina Miracle, the local underwear brand Her Own Words create bras that are supportive and comfortable. Their innovative wireless push-up bras have a seamless design and a 3D coverage that guarantees well-rounded support. If you don’t like getting poked by uncomfortable wired bras, this is the place to be.

Avec Amour
Photograph: Courtesy Avec Amour

Avec Amour

True to its name, with love, every piece of undergarment at Avec Amour is handpicked with love and care. Here you’ll find all the biggest designer brands like Bordelle, Bluebella, and Heidi Klum Intimates, among others. The store offers a wide range of garments from basque, open bra, to harness. Their pieces come in black, white, or red, well-suited for those who are looking for something bold, sexy, and fashion-forward.

Available at avecamourlingerie.com

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