One nibble of American Doughnut Kitchen's hot jam bliss bombs shows you why generations have been happy to queue for them. This beloved family business has been operating since the ’50s, and on many market mornings, there’s a line of doughnut devotees peering through the windows of the blue and white van. Staff are busy within, cutting dough, frisbeeing it into the fryer and dusting it with sugar – the recipe is unchanged after almost 70 years.
What makes these doughnuts elite is the heat factor – minimal fryer-to-mouth time keeps them hot and crisp on the outside, soft and pillowy on the inside. Then there’s the shock of molten red jam that threatens to stain your workplace attire. The American Donut Kitchen and its products are authentic classics. May they ennoble the Vic Market for decades to come.