The top ten lingerie shops in Melbourne

Lingerie expert Victoria Cullen reveals the best places in Melbourne to find your perfect match

Photograph: Daniel Boud

Really, there's no excuse for undies with holes. Seriously, you'll feel better sporting some under things that err on the side of glamour (or at least comfort), not to mention the fact that the right bra can do wonders for your back and give a garment a proper line.

Naturally, once that's sorted, you should probably make sure the rest of your game is as strong as your attire – check out our guide to Melbourne's best sex shops to point you in the right direction.

Where to buy lingerie in Melbourne


Kitty K

Kitty K specialises in the cute and pretty side of sexy. You will find soft, dainty pieces from imported brands such as Chantal Thomass, Mimi Holliday, Lonely Lingerie, Elf Lingerie and Eberjey loungewear. The ladies here fit by eye and are adept at suggesting lingerie for your unique shape.

South Yarra

Kisskill Lingerie

The child of lingerie designer, Jane Carrodus, and entrepreneur, Vicky Marcoulis. You will find here the full Kisskill line, including a collaboration with Australian model, Cheyenne Tozzi. They also stock harnesses by Melbourne designers, Lady Bellentina and Kitte. Their strappy ‘fashion lingerie’ is made to be seen, stock up on sheer clothing now. Sizes: 10A - 14D.

South Yarra

Passionfruit: The Sensuality Shop

Michelle Temminghoff founded Passionfruit 16 years ago as a reinvention of the sex shop. It is a friendly, comfortable space for women to explore their sensuality. You will find body-safe toys as well as luxury lingerie chosen on red-hot seduction value. Brands include Lascivious, Hopeless Lingerie, Nichole De Carle, Marlies Dekkers and fetish fashion by CreepyYeha.


French Bikini

French Bikini is on every lingerie connoisseur’s must-visit list. This boutique is home to a range of exquisite styles from European and Australian brands, including Chantal Thomass, LeJaby and the seductive, hand-made Italian label Jenel Corsetteria. They also offer four-hour delivery for orders within Melbourne CBD; perfect for those stuck in an office, or even better, a hotel room.

Carlton North

Siren Doll

Siren Doll is the Mardi Gras of lingerie boutiques. Here, you’ll find PVC superhero onesies, pink wigs, glittery nipple tassels, french maid costumes, body-stockings-in-a-packet and fishnets galore. This Collingwood institution is held dearly in the hearts of performers, dancers and hens parties, and also stocks Marlies Dekkers lingerie for the showy-but-practical-minded. 


La Donna

This year, this family-run luxury boutique are celebrating their 40th anniversary. They specialise in Italian lingerie, with an exclusive Roberto Crescentini range. They also offer Love and Lustre sleepwear, delicate bridal sets and Simone Pérèle for the affordable end of quality. You can gift private appointments to your loved ones (including yourself). 

South Yarra

im Lingerie: Crown Casino

This is a high-end boutique catering for the rich and famous with flawless service to match. They offer private after-hours appointments and the lamborghinis of lingerie labels, La Perla and Bordelle. They also house designer intimates for the refined gents.


Brava: Melbourne

Brava originated when Lin Windram and daughter Maxine struggled to find attractive bras in their size. As a result, you can now find lingerie, swimwear and sportswear, sizes range from 6-22 in the back, D-K in the cup. There is even a treadmill-changing-room at the CBD and Highpoint stores for bounce testing!


Betty McDowell

Betty caters to the practical classics with everyday lingerie sets and sleepwear. Brands include Simone Pérèle, Berlei, Triumph and Levante. The emphasis here is on well-fitting bras; every fitter is accredited by Amoena (a women’s wellness brand, specialising in post-mastectomy bras), and they operate a workroom to make adjustments for regulars.


Bendon Outlet

Designer lingerie at $20? Don’t mind if I do! Richmond is the biggest store and caters for larger sizes (up to a 24G). Discounted styles include Heidi Klume, Stella McCartney and Pleasure State. There are a few lacey numbers on offer, mainly Bendom nails the everyday basics including maternity, sports and sleepwear.


Sex shops we recommend

The best sex shops in Melbourne

If you know where to look, visiting sticky-floored, male-centric sex shops is (thankfully) not the only way to find all of your 'adult' needs. These five sex shops stock high-quality toys, tools and outfits in a friendly environment.

By: Time Out editors