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Macy's Flower Show
Photograph: Eugene Gologursky/Getty Images for Macy's, Inc.

The Macy’s Flower Show in NYC guide 2024

Time to take a moment to smell the roses at the annual Macy’s Flower Show—NYC’s gorgeous floral festival.

Shaye Weaver
Written by
Shaye Weaver

Spring hasn't truly sprung until the Macy's Flower Show opens in midtown.

Temperatures may be warmer than usual, but we’re not quite ready to head out to the city’s rooftop bars or sunbathe in NYC parks, but the show signals much-anticipated warm weather and beautiful blooms.

Soon, NYC will be budding with blooms all over, including at New York Botanical Garden and Brooklyn Botanic Garden, but nothing beats roaming the sweet-smelling foliage that suddenly appears at one of the city’s best department stores: Macy’s Herald Square.

Before you know it, New York will be gearing up for all the spring festivals, cherry blossom viewing and tank-top weather will be in full swing—really!

RECOMMENDED: Full guide to the best things to do in spring in NYC

What is the theme for the Macy’s Flower Show?

New Yorkers and out-of-towners alike flock to this floral-filled exhibition, where jaw-dropping arrangements decorated to fit a specific theme are on display for two weeks. This year’s installment at the megachain’s Herald Square location will be done again in partnership with Dior.

Here's a first look at the display.

What else can I see at the Macy's Flower Show?

Dior has created an installation on the store’s balcony level that will take visitors through a floral “field” to show how the brand makes its fragrances. 

Its Broadway window display also looks like a magical garden, featuring designs by students from The Fashion Institute of Technology.

When is the Macy’s Flower Show?

The Flower Show is being held from Sunday, March 24, to Sunday, April 7.

Where is the Macy’s Flower Show?

The Flower Show is at Macy’s Herald Square at 151 W 34st Street, between Sixth and Seventh Avenues.

How much is the Macy’s Flower Show?

The Flower Show is free! You may admire the blooms while you shop during normal Macy's business hours. For more information, visit

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