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PapaHome, Hong Kong’s first physical furniture store by Taobao, is officially on the move. The online-to-offline retailer has just announced plans to relocate, swapping the shores of Tsim Sha Tsui for a snazzy upgrade across the harbour.
Setting up shop in Causeway Bay this October, the brand will take over a sprawling 35,000-sq-ft space across two floors at Fashion Walk. More than twice the size of its Kowloon home, the new store will feature a broader selection of furniture and home decor, alongside new dining and lifestyle elements designed to make the showroom experience more dynamic.
The Causeway Bay flagship will also introduce a ‘More Than Home’ concept, operating on an 'Experience First, Buy Later' model that allows customers to test out the products before making any commitments. There’ll also be a new home aesthetics showroom offering custom furniture solutions, interior design, and renovation services.
Since looking at couches and coffee tables can be stressful work, the new opening will also feature an in-house dining spot called PapaCafe for shoppers to take a break, along with dedicated sections for beauty, wellness, floristry, and lifestyle accessories. Regular interactive workshops and community events are also on the agenda to ensure there’s always something going on.
More details will follow as October approaches, so watch this space for updates.
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