Undergarment is the most intimate form of clothing, closer to your skin than anything else. Whether you’re looking for day-to-day comfort or flirty lingerie, take your pick between sexy, cute, or minimalistic from these five brands in Hong Kong.
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Over 80 years in the business, lingerie chain Rigby & Peller’s founder June Kenton used to be Queen Elizabeth II’s designated lingerie tailor for 57 years. From Marie Jo, PrimaDonna, and Andres Sarda, this elegant and prestigious British brand offers a wide range of European lingerie and swimwear. The 3D fitting mirror in the store is worth a try, along with other bespoke tailoring services that ensure your undergarment fits perfectly just for you.
Hongkongers love Japanese fashion, and Peach John is definitely a local favourite. Their underwear designs use laces, mesh, and floral prints that are both adorable and flirty. They make lingerie look so wholesome; you can find anything that suits your style. If you're brave enough, you can actually sport some of their garment as outerwear!
Throw that cheap and poorly made underclothing from fast fashion brands and get to know Sheer. The store specialises in over 40 designer labels which include Skin, Chantelle, For Love & Lemons, and La Perla. The brand’s tasteful styles range from your everyday bras and sculpting underwear to bridal lingerie, corsetry, and undergarment accessories. Sheer has in-store specialists and bespoke services to help you find the perfect fit. Make a reservation online if you’re intrigued.
True to its name, with love, every piece of undergarment at Avec Amour is handpicked with love and care. Here you’ll find all the biggest designer brands like Bordelle, Bluebella, and Heidi Klum Intimates among others. The store offers a wide range of styles from basque, open bra, to harness. Their pieces come in black, white, or red, well-suited for those who are looking for something bold and fashion-forward.
Available at avecamourlingerie.com
Formerly known as Regina Miracle, the local underwear brand Her Own Words create bras that are supportive yet comfortable. Their innovative wireless push-up bras have a seamless design and a 3D coverage that guarantees well-rounded support. If you don’t like getting poked by uncomfortable wired bras, this is the place to be.