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If you haven’t had your fill of partying over the holiday season, we’ve got good news. This weekend, an inner north 7-Eleven is hosting Australia’s first-ever convenience store rave – headlined by globally beloved superstar DJ Cyril.
For one morning only (Saturday, January 17), 7-Eleven Brunswick will be transformed into a buzzing open-air stage – complete with pulsing lights, thumping beats and a line-up of DJs that would see any nightclub booker score a promotion. Headlining the event is Aussie sensation Cyril, who’ll be joined by a fresh roster of local talent bringing Melbourne energy straight to the convenience store counter. Doors will open at 9am, and the party runs until 1pm – a four-hour dose of dance music and corner store culture.
The Celsius Sessions Pop-Up Rave will also celebrate the launch of Celsius’ new sparkling raspberry peach flavour, described by the team as a refreshing fusion of sun-ripened raspberries and juicy peaches. According to Andrew Brooks, Head of Marketing ANZ for Celsius, the collaboration “is high-energy, social and a reminder that feeling good doesn’t have to wait for later; it can start first thing in the morning.”
Headline act Cyril is equally pumped: “I’ve done a lot of crazy pop-ups, but this is my first-ever convenience store rave, and the first in Australia,” he says. “2025 was the year of the coffee shop rave; 2026 is officially the year of the convenience store rave. I usually swing by 7-Eleven for a meat pie, but this weekend I’ll be throwing a sold-out rave.”
The collaboration also nods to 7-Eleven’s unique place in Aussie culture. “We’ve always been a place where Aussies turn to start their day,” says Adam Jacka, General Manager of Marketing at 7-Eleven Australia. “This takes a morning boost to the next level. It’s local, it’s fun and it brings the community together in the most 7-Eleven way possible.”
Tickets for the event will set you back a poetic $7.11, but you’ll want to act fast. Tickets drop today (Monday, January 12) at 3pm, and you can score yours over here.
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