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Seven brands to buy in Sephora Hong Kong

Get ready to empty your bank account.

By Sarah Moran |

After abandoning us for nine bitter years, Sephora has finally made its way back into our arms in IFC Mall, Central. The widely popular cosmetics retailer is known for stocking an abundance of cult-favourite makeup and skincare brands, and its Hong Kong location is no exception. From Fenty Beauty to Too Faced, we've chosen seven beauty brands every makeup lover needs in their makeup box.

RECOMMENDED: Beauty lovers, while we have your attention, check out these natural skincare products or the best places to buy Korean beauty products in Hong Kong.

Seven brands to buy in Sephora Hong Kong


Fenty Beauty

Not only is Rihanna basically music industry royalty, this queen is also a badass girl boss who launched her own makeup line, Fenty Beauty. With the promise of inclusion and addressing diversity, the line offers 40 different foundation shades and a wide range of products for all skin tones to get that glow-up. Apart from Fenty's much-coveted Pro Filt'r Soft Matte Longwear Foundation, other bestsellers we can't wait to get our hands (and face) on are the Gloss Bomb Universal Lip Luminizer as well as the Match Stix concealer, highlight and contour sticks.


Anastasia Beverly Hills

Whether you have a thick set of brows that would make Cara Delevingne jealous or skinny arches leftover from the cardinal sin of over plucking, if you care at all about keeping your brow game on point, Anastasia Beverly Hills' brow products are a must-have.

Founded by makeup artist Anastasia Soare, a.k.a. the queen behind the brows of Hollywood's biggest celebs, the brand's most popular products include the smudge-free Dip Brow Pomade, highly-pigmented Dip Brow Gel, long-lasting Brow Wiz eyebrow pencil as well as the luxe Soft Glam Eyeshadow Palette.


too faced

Too Faced

Too Faced is known for its high-quality makeup products with fun designs and cheeky names, filled with cocoa powder, peach scents and more. The brand's classic Better Than Sex mascara will give you the most flattering fluttery curvy lashes with just one coat, and its peach-scented lipsticks with sassy names such as Drunk Dial, Undercover Lover and Chill Pill will instantly put you in a good mood. What makes Too Faced even more attractive to us is knowing that no furry friends were harmed in the process of making its products!



From its adorable AF packaging to its savvy social media presence, everything about Tarte is a check, check, check for us. The beloved brand is not only aesthetically pleasing, but it also helps saves our animal friends and protect the environment by using only cruelty-free and vegan-friendly product ingredients. Once you're inside the Sephora Hong Kong shop, we recommend you hunt down the cult-favourite Shape Tape Concealer and Lights Camera Lashes Mascara to tart yourself up.


huda beauty

Huda Beauty

Founded by make-up artist turned influencer Huda Kattan, Huda Beauty is one of the world’s fastest-growing beauty brands thanks to its vitality and high engagement on Instagram. If date night is coming up and you want to go for the hazy, romantic eye makeup look, go for Huda Beauty's flirty faux lashes and a mix of rosy, wearable shades from the Desert Dusk palette. We guarantee your date will be staring into your eyes all night long.

drunk elephant

Drunk Elephant

If you're just as eco-conscious and beauty-obsessed as us, get ready to squeal over the natural-meets-clinical skincare line, Drunk Elephant. From the bronzy Anti-Pollution Sunshine Drops sunscreen or the magical BabyFacial mask full of powerful antioxidants to soothe, protect, and replenish the skin, this buzzing beauty brand has all the antidotes we need for our complicated Hong Kong humidity, pollution, and stress-induced skincare woes. Drunk Elephant's products are so effective that Sephora actually struggles to keep them in stock, so make sure you head over to the Hong Kong store and grab some for yourselves ASAP.



Born out of the legendary Smashbox Studios in L.A., Smashbox Cosmetics is a beauty brand is popular among beauty junkies for making you look so flawless, you don't need filters or Photoshop. The cult-favourite makeup brand has lipsticks, foundation, and shadow palettes under their belt, but its true claim to fame is the Photo Finish Foundation Primer.


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