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Aerie by American Eagle
Photograph: Courtesy Aerie by American Eagle

Best shops for swimwear in Hong Kong

Make a statement this summer

Jenny Leung
Written by
Time Out Hong Kong
&
Jenny Leung
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We may not be jetting off on any tropical getaways this summer, but that doesn't mean we can't look good while taking a dip in a hotel pool or visiting the beach to soak up some rays. A statement-making swimsuit is mighty essential for the summer. While there are plenty of high street stalls and local markets that provide all your basic beachwear needs, there's also a handful of small boutiques and online platforms that can help make your beachside outfit really stand out. From cheap and cheerful to simple but elegant, here are some of our favourite go-to shops for swimwear in Hong Kong.

RECOMMENDED: Fuel up before you hit the water and dig into these refreshing summer menus around the city.

Hong Kong’s best swimwear shops

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  • Central

A brand under American Eagle Outfitters, Aerie celebrates women of all shapes and sizes, so it should come as no surprise that they have a great range of swimwear that's designed to advocate body positivity and self-empowerment.

You'll be spoiled for choice trying to choose between different cuts, colours, shapes, styles, and patterns. While you're at it, check out summer dresses and tops from their Real Good collection, where pieces are all made from recycled nylon fabric and recycled plastic water bottles. You'll look good, feel good, and do good! If that isn't a great slogan we don't know what is.

Black Coral
Photograph: Facebook/Black Coral xo

Black Coral

Founded by Cici Zhang and Christine Wang, Black Coral is a Hong Kong-based fashion brand that’s all about the sun, sea and sand! While their collection of swimsuits is relatively small, each design is made to flatter different body shapes and sizes with various silhouettes and cutouts. Apart from swimwear, Black Coral also has a range of fun and flirty summer dresses, playsuits, and crop tops, as well as accessories to go with your outfit.

Available at blackcoralxo.com

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  • Tsim Sha Tsui

This Italian legwear and beachwear label has an abundance of bikinis and other swimwear on offer. Not to mention, all the styles and cuts you can think of. Triangle tops, ruffles, one-shoulder, push-up, strapless, criss-cross – you name it, they’ve got it. The designs aren’t boring either, ranging from plain colours to detailed prints and stripes. Complete the outfit with a flowy maxi shirt and some eye-catching accessories. 

Cotton On
Photograph: Facebook/Cotton On

Cotton On

The variety of swimwear on offer in Hong Kong is usually rather plain and limited, so you often end up having to buy a full set by default. Luckily, Cotton On is here to help you play mix and match. There's a great ratio of bikini tops and bottoms in different block colours and floral patterns, along with swimwear pieces in stylish and practical cuts. And best of all, it won't break the bank. You'll easily find a one-piece swimsuit or a bikini set for less than $300.

Available at cottonon.com/HK

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  • Wan Chai

For those looking for something a little more practical without sacrificing style, Gourami is a solid choice. Boasting an impressive collection of stylish rash guards and tankinis, Gourami’s swimwear is ideal for extreme water sports, minus the fear of anything slipping out mid-action. You can also shop for bikinis here that provide great coverage and support, all at relatively affordable prices.

Mazu Resortwear
Photograph: Courtesy Mazu Resortwear

Mazu Resortwear

The highlight of this local men's resort wear brand is its quirky, Asian-inspired patterns that pay homage to the continent’s rich maritime history. Offering quality, comfy swim shorts featuring local motifs – think sampans, junk boats and pink dolphins – in a great range of colours, Mazu also has a swim short collection made for boys. Perfect for any father-and-son duo seeking matching outfits.

Available at mazuresortwear.com

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Originating in Saint-Tropez, the French coastal town on the Riviera known for its glitzy lifestyle, Vilebrequin understands the importance of tailored swimwear. The luxury brand has some seriously gorgeous prints when it comes to men’s swimming trunks, ranging from a wide variety of bold and pastel colours paired with fun patterns like turtles, starfish, and waves. The same is true of the ladies’ collection as well. You can pick up everything from bold prints to embroidered designs, not to mention, tons of resort wear that encapsulates the vacation lifestyle. 

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