Nestled between Marylebone and Bloomsbury, and just north of Soho, Fitzrovia is right in the middle of things. The famous Oxford Street shops are mere minutes away, and London Zoo is also close by, but some of its nooks and crannies are surprisingly (and refreshingly) quiet for such a central location. There's no shortage of buzzy bars and hot-ticket restaurants, though, as well as destination hotels like the Sanderson and London Edition. Writers Virginia Woolf, George Bernard Shaw and Arthur Rimbaud all lived here back in the day, and echoes of Fitzrovia's bohemian past add to its modern, metropolitan charm.
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The Sports Edit
The first physical store for UK sportswear stockists The Sports Edit, who provide a variety of international brands in sleek, west London premises. Launched in 2015, TSE set out to find sportswear beyond the big brand names that blends quality and enduring fabrics with style. Some of the names they've brought back to the UK with them include mesh-loving New Yorkers Michi, Australia's 2XU, who make clothes in 48 different fabrics, and Londoners Salt, who are exclusively stocked by TSE. Both women and men will find something to suit them here, especially for running, gym workouts, yoga and pilates.
Venue says: “The Sports Edit offers a carefully curated selection of the best fashion-forward premium activewear and accessories in the world.”