Nestled between Marylebone and Bloomsbury, and just north of Soho, Fitzrovia is right in the middle of things. The famous Oxford Street shops are mere minutes away, and London Zoo is also close by, but some of its nooks and crannies are surprisingly (and refreshingly) quiet for such a central location. There's no shortage of buzzy bars and hot-ticket restaurants, though, as well as destination hotels like the Sanderson and London Edition. Writers Virginia Woolf, George Bernard Shaw and Arthur Rimbaud all lived here back in the day, and echoes of Fitzrovia's bohemian past add to its modern, metropolitan charm.
RECOMMENDED: London by area