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The interior of a toy store with lots of toys on display.
Photograph: Jasper Junior

The best toy stores in Melbourne

We've rounded up local shops selling well-made and long-lasting toys that your child can treasure for a lifetime

Adena Maier
Written by
Adena Maier
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Kids toys are a dime a dozen these days, with mass-manufactured products getting bought and thrown out time and time again. If you're looking to fill your child's room with high-quality toys that can be treasured for a lifetime — and potentially even passed down to their children — then we've got you covered.

These top-notch stores in Melbourne specialise in selling well-made toys ranging from quirky puzzles to handcrafted wooden pieces. Some even have hard-to-find imported products, like beautiful handmade teddy bears from Merrythought. 

Looking for family-friendly things to do? Check out our guide to the best activities fork ids in Melbourne. Kids can be expensive – to save a buck, check out our guide to cheap kids' activities in Melbourne.

Melbourne's best toy stores

  • Shopping
  • Boutiques
  • Fitzroy

Founded in Melbourne over 25 years ago, Jasper Junior still evokes the same magical, nostalgic, warm and fuzzy feelings as it did on day one of its opening. Inside, you’ll find a wonderful mix of heritage toys that will have children captivated and send adults down memory lane, remembering the timeless and classic toys they played with as children. Some of the most popular toys here are the treasured nesting Babushka dolls that are all hand-made and painted in Russia, and Jasper Junior is also known for being one of the few stockists for popular imported products. Find classic soft toys by Merrythought, including lovely handmade English teddy bears, as well as figure playsets by German brand Playmboil and fairy dresses by Australian brand Little Gems.

Childplay
  • Shopping
  • Boutiques
  • Clifton Hill

Since opening in 1972, Childplay’s philosophy has been to encourage children to learn through play. So if you’re a parent who is conscious about giving their children educational, high-quality and sustainable toys, then this Clifton Hill spot will be your new one-stop shop. The bright and playful storefront gives you a taste of the fun that lurks inside, but it’s what goes on behind the scenes that really sets Childplay apart from the rest. Quality and care are highly considered when selecting stock, and priority is given to toys that are Australian-made, sustainable, battery-free and made to last. 

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  • Shopping
  • Arts and crafts
  • Melbourne

Lego fans in Melbourne are already incredibly lucky, with two Lego stores and a Legoland Discovery Centre at their fingertips – but they've just got even luckier. If you've passed through Melbourne Central and wondered what that mysterious construction was all about, the purpose has finally been unveiled: Melbourne Central is now home to the largest Lego Certified Store in the Southern Hemisphere. It's the perfect destination for children and adults who are still children at heart, with fun areas like the Pick a Brick wall and Minifigure Station to explore, and you can even leave your mark by using the Mosaic Maker to leave a portrait of yourself at the Personalisation Studio.

  • Shopping
  • Melbourne

Dafel Dolls & Bears have been in the business since 1945, so it's acquainted with all kinds of playthings, even offering an on-site toy doctor. This tiny store makes excellent use of space, lining the walls with collectable dolls, teddies, golliwogs, miniature cars, soft toys, dollhouses and furniture.

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  • Shopping
  • Docklands

If you were a kid in the '90s, there’s a good chance you remember going to the Lost Forests. These toy stores were based on a book series of the same name and were notable for featuring an OTT rainforest decor and lots of fantasy toys to "adopt". Take your pick from flying koalas, whistle-billed flatapus, gigalot possum, bookworm, irrelephant or sticky beak (which looks a bit like a hairy echidna). 

  • Shopping
  • Sassafras

Be prepared for a nostalgia hit when you arrive at Geppetto’s Workshop — this store stocks the type of toys you’re only likely to see in Disney movies. Find marionette dolls, hand puppets and finger puppets, jack-in-the-boxes, kaleidoscopes and other collectables. It’s worth visiting just to experience its old-world charm, with puppets dangling from the ceiling just like in Pinocchio.

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Stranger Than Paradise Gifts opened in 2015 with a small, hand-picked range, but it's since grown into a toy wonderland where you can spend hours browsing for the perfect gift for kids and adults alike. Although small in size, the store is packed to the absolute brim with 1960s-inspired vintage bots, party games, ceramic animal light fixtures and otherworldly knick-knacks that you won't find anywhere else.

The Teddy Bear Shop
  • Shopping
  • Melbourne

Packed with teddy bears, dolls and other stuffed toys, the Teddy Bear Shop is home to one of Melbourne’s largest stuffed toy collections. Stocking reputable brands such as Charlie Bears, Steiff, Hermann, Nici, Russ and Gund, it’s clear these guys take the teddy quite seriously. Each bear comes with a birth certificate upon purchase.

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This open, airy toy shop has a rustic vibe to it. The store prides itself on bringing art, wonder and love to its products and tries to stay away from commercial toys. Let your kids go on an adventure with pirates, princesses and fairies as they let their imaginations run wild in a colourful fairytale-like toy store.

Anime fans can rejoice at Critical Hit. Whether you want to cosplay as your favourite anime character or deck your room out in the cutest Japanese plush toys, this is the place to go. Stocking an extensive range of all things anime, this toy shop has everything from Pokemon to Dragon Ball Z and even Harry Potter. Critical Hit isn’t just limited to toys – you will also find merchandise, figurines, games, manga and posters.

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Legoland Discovery Centre
  • Kids
  • Malvern East

Firstly, who isn’t a fan of Lego? Whether you’re eight or 48, these little building blocks have let the most creative minds run free for decades and now there is a whole shop dedicated to it right here in Melbourne. The Lego themes are constantly changing to keep things fresh and exciting, so arrange a playdate with the little ones (or your mates) and even walk away with some limited edition sets.

Honeybee Toys
  • Shopping
  • Malvern

This family-owned shop is a hub of eco-friendly sweetness. Over ten years old, Honeybee Toys specialises in non-toxic and wooden toys sourced from sustainable European forests. From baby toys to dollhouses to trucks and scooters, the shop has made an effort to cater for all ages of childhood. 

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Big Dreams
  • Shopping
  • Collingwood

The shop formerly known as Small Dreams has moved to a bigger space (hence the name change) to accommodate their growing range of toys, clothing and other treasures for kids. The folks at Big Dreams are against the ‘often impersonal and prescriptive plastic toy range’ found in department stores. Instead, the shop supports the idea of interactive play that also stimulates the imagination, as it feeds the developmental learning process. Big Dreams avoids manufactured plastics, opting for natural wooden materials that educate kids during playtime.

  • Shopping
  • Camberwell

KidStuff’s policy is that if the toy, game or puzzle doesn’t encourage the development of a child's mind, creativity and physical wellbeing, the shop will not stock it. Instead, you'll find colourful and fun toys and games from recognisable brands like Lego, Meccano and Sylvanian Families and featuring characters like Toy Story, Peppa Pig and Hello Kitty.

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Tree Top Toy Shop
  • Shopping
  • Brunswick

The Tree Top Toy Shop values ethical and environmentally sustainable products that excite the imagination. Stock is displayed without the packaging so you can give your toy a test-run before buying. Expect to find puzzles, baby gifts, clothing, dress-ups, games and musical instruments.

Fun activities to do with your kids

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