Neighbourhood: Shoreditch
With outposts from Dijon to Dubai, Mama’s been getting about. And at her Shoreditch branch, a sprawling space at the Bethnal Green end of Hackney Road with 194 bedrooms, a large restaurant, karaoke rooms, terrace bar and meeting spaces, she’s very much everywhere. “Mama Loves You”, the chain’s ubiquitous phrase, pops up across the property, scrawled on mirrors and menus and stitched onto cushions and seats. If Mama’s love feels a little all-consuming, that’s part of the charm: the whole place leans into a kooky, maximalist vibe that feels designed for travellers chasing Shoreditch’s hip nightlife and Instagrammable corners.
Prices start at around £170 a night for a Medium Mama, which, for the area, is far from unreasonable. After all, a night at The Hoxton could easily set you back close to £400 for a self-described ‘Shoebox’.
Even the smallest rooms here are a decent size, with comfy beds, seating areas and a table laid out with a complimentary fruit bowl and cookies. Mama’s sense of humour also pops up in some slightly wild details like plastic cartoon masks hanging from bedside lamps and the hotel’s proud mention of free porn on the TV.
Downstairs, the restaurant deals in generously sized small plates, crowd-pleasing mains and plenty of cocktails. Think gastropub-style pricing (£6–£10 small plates, mains from £17) and a solid buffet breakfast with hot classics, pastries and continental extras. Best of all is the location: a short walk from Bethnal Green Underground and Hoxton Overground, with East London’s buzziest cafés, bars and nightlife just around the corner, making Mama Shelter a lively, well-placed base for exploring.
Time Out tip: The sandwiches at Foccacia Mia just down the road are some of the best in London. Don't sleep on them.
Address: 437 Hackney Rd, London E2 8PP
Price: Starting at £170
Nearest transport: Cambridge Heath is a three-minute walk


































