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If you want to stay somewhere with character and individuality, give the chains a wide berth and head instead to one of London’s gorgeous boutique hotels. There are plenty of brilliant smaller hotels in London to suit everyone’s taste, from cosy hipster hangouts to extravagant, super-central lodgings that give London’s five-star institutions a run for their money. With artfully designed rooms, well-considered service and quirky extra touches, London’s best boutique hotels are all about being a little less fusty and a lot more on-trend.
Looking for more options? Check out London’s best Airbnbs.