A passion project by the guys behind online beer shop BeerHound, we speak to James Dwyer about how they went from retailer to maker of craft brews…
How did you guys start brewing?
Well, as you know, we started off as an online store. In 2013, our dream became a reality with the purchase of brewing equipment. At the end of 2014, after a year of planning, Fat Rooster Brewing Co was born.
What was your biggest challenge?
In Hong Kong it's always real estate and we took a lot of care in taking precise measurements of our premises and the lifts and doorways to make sure our shipment could fit through. But when the equipment arrived it was larger than the specifications on the order – my heart just sank, but luckily, with a little manoeuvring we were able to make it work.
You are only available on tap, is that a help or hindrance?
Well, it's a different kind of operation – and investment – when you bottle. You either have to buy the equipment or just do it in a very labour intensive way and that's actually what a lot of the guys are doing now. But I was at Rockabilly and nearly everyone there was drinking Fat Rooster. I think it hasn't been a disadvantage at this point.
Signature: Red Ale
Tasting notes: Floral, Citrus, Hoppy, Malty